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Lightweight swift

Integrated




The task

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Develop a key visual and a dynamic social media campaign to launch Herbal Essence Refresh "Blue Ginger and Micellar Water." Highlight how the product combats city pollution, leaving hair feeling lighter and revitalized. Utilise impactful visuals and testimonials to convey the transformative benefits. Create awareness around the urban hair revival concept.




The keyvisual idea

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'Lightweight Swift,' an enchanting concept for Herbal Essence Refresh 'Blue Ginger and Micellar Water.' The key visual showcases a girl floating gracefully above the cityscape on a balloon made of luscious shampoo bubbles, donning a dress made of the product's ingredients. This captivating imagery symbolizes hair's weightless transformation amid city pollution, evoking a whimsical and sophisticated appeal. Experience urban hair revival and elevated hair care like never before.



Social media carousel post

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Social media post with ingredient only

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Social media post with KEW partnership

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Social media tactical post

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Regional Creative Director: Ken Choo
Creative Director: Errol Tan
Copywriter: WeiShern
Art Directors: Sebastian J Ng

Sebastian & his baby, Brandon

Home | All projects | Sebmagine

Meet Sebastian, a creative feline who loves telling stories through 360 experiences, visually and conceptually. After obsessing over digital and print designs for three years at LASALLE, College of the Arts, he found his ultimate playground in the world of advertising and design, where endless possibilities await him. With an impressive client list that includes big brands like Singtel, Canon, Laneige, Unilever, and HSBC, Sebastian has proven himself to be a master of his craft.

When he's not busy crafting his next masterpiece, you might catch him bouncing on a trampoline or furiously cycling in a spinning studio. And of course, he loves nothing more than a good story, no matter the form it takes, whether it's through food, music, movies, fashion, or even a well-designed workout session.

Achivements


2023 


Gold / Markies Awards / Best Experiential Marketing 

[Singtel 5G Powers All You Love, Everywhere]

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2022 


Gold / L&E Awards / Best Use of Relationship Marketing B2B
Gold / L&E Awards / Best Use of Technology
 Silver / Markies Awards / Most Creative – B2B Marketing
Bronze / Markies Awards / Most Creative - Communication / PR

[Singtel 5G(SA): Making The Future A Reality]


Gold / Markies Awards / Content Marketing
Gold / L&E Awards / Best Use of Integrated Media
Silver / L&E Awards / Best Use of Experiential and Live Marketing
Bronze / Markies Awards / Most Creative - Integrated Media

[Power Up with Singtel 5G]

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2021


Gold / Markies Awards / Most Creative – Specific Audience
Silver / L&E Awards / Best Engagement Strategy - Specific Audience

[Singtel Seniors Go Digital]


Silver / L&E Awards / Best Use of Integrated Media
Bronze / Markies Awards / Most Creative – Integrated Media

[Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel]