Every side of CAST, for every side of you
Branding
The idea
—
Spanning a wide spectrum of entertainment, lifestyle and even wellness
apps, CAST offers all the solutions to every side of us.
In this iteration, the CAST Play Button is formed with an equilateral triangle — a perfectly balanced shape — it joins others to form a multi-coloured hexagon. It implies how CAST was already a perfect solution. Now, it's made better when joined by the other sections.
CAST's brand colours are used in the various sections, highlighting how it provides solutions for varying needs. It also augments itself visually into an isometric 3D cube, further reinforcing how there really is a solution for every side.
Taking this concept further, part of the hexagonal shape also doubles as part of the CAST lockup, forming the C in CAST by joining 5 of its triangles.
In this iteration, the CAST Play Button is formed with an equilateral triangle — a perfectly balanced shape — it joins others to form a multi-coloured hexagon. It implies how CAST was already a perfect solution. Now, it's made better when joined by the other sections.
CAST's brand colours are used in the various sections, highlighting how it provides solutions for varying needs. It also augments itself visually into an isometric 3D cube, further reinforcing how there really is a solution for every side.
Taking this concept further, part of the hexagonal shape also doubles as part of the CAST lockup, forming the C in CAST by joining 5 of its triangles.
The brand guide
—
With the new branding we set up a new system of visual branding for CAST.sg.
Sebastian & his baby, Brandon
Home | All projects | Sebmagine
Meet Sebastian, a creative feline who loves telling stories through 360 experiences, visually and conceptually. After obsessing over digital and print designs for three years at LASALLE, College of the Arts, he found his ultimate playground in the world of advertising and design, where endless possibilities await him. With an impressive client list that includes big brands like Singtel, Canon, Laneige, Unilever, and HSBC, Sebastian has proven himself to be a master of his craft.
Meet Sebastian, a creative feline who loves telling stories through 360 experiences, visually and conceptually. After obsessing over digital and print designs for three years at LASALLE, College of the Arts, he found his ultimate playground in the world of advertising and design, where endless possibilities await him. With an impressive client list that includes big brands like Singtel, Canon, Laneige, Unilever, and HSBC, Sebastian has proven himself to be a master of his craft.
When he's not busy crafting his next masterpiece, you might catch him bouncing on a trampoline or furiously cycling in a spinning studio. And of course, he loves nothing more than a good story, no matter the form it takes, whether it's through food, music, movies, fashion, or even a well-designed workout session.
Achivements
Gold / Markies Awards / Best Experiential Marketing
Gold / L&E Awards / Best Use of Relationship Marketing B2B
Gold / L&E Awards / Best Use of Technology
Silver / Markies Awards / Most Creative – B2B Marketing
Bronze / Markies Awards / Most Creative - Communication / PR
[Singtel 5G(SA): Making The Future A Reality]
Gold / Markies Awards / Content Marketing
Gold / L&E Awards / Best Use of Integrated Media
Silver / L&E Awards / Best Use of Experiential and Live Marketing
Bronze / Markies Awards / Most Creative - Integrated Media
[Power Up with Singtel 5G]
_
2021
Gold / Markies Awards / Most Creative – Specific Audience
Silver / L&E Awards / Best Engagement Strategy - Specific Audience
[Singtel Seniors Go Digital]
Silver / L&E Awards / Best Use of Integrated Media
Bronze / Markies Awards / Most Creative – Integrated Media
[Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel]
2023
Gold / Markies Awards / Best Experiential Marketing
[Singtel 5G Powers All You Love, Everywhere]
_2022
Gold / L&E Awards / Best Use of Relationship Marketing B2B
Gold / L&E Awards / Best Use of Technology
Silver / Markies Awards / Most Creative – B2B Marketing
Bronze / Markies Awards / Most Creative - Communication / PR
[Singtel 5G(SA): Making The Future A Reality]
Gold / Markies Awards / Content Marketing
Gold / L&E Awards / Best Use of Integrated Media
Silver / L&E Awards / Best Use of Experiential and Live Marketing
Bronze / Markies Awards / Most Creative - Integrated Media
[Power Up with Singtel 5G]
_2021
Gold / Markies Awards / Most Creative – Specific Audience
Silver / L&E Awards / Best Engagement Strategy - Specific Audience
[Singtel Seniors Go Digital]
Silver / L&E Awards / Best Use of Integrated Media
Bronze / Markies Awards / Most Creative – Integrated Media