24h on the go
Branding
About the project
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VTV is the leading news channel in Vietnam, with a vision to become the “most prestigious and reliable news Vietnamese news channel in the region”. This prioritises reliable real-time news coverage, from the most trusted sources.
With that in mind, me and my team brainstormed a series of works to reframe program’s identity, and catapult them onto the world stage of broadcast journalism.
Every design element was kept versatile for any content, and critically aligned to VTV’s mission – from the logo to all on-screen graphics, as well as art direction and lighting effects at the news desk.
This was one of the many projects that required deep regional knowledge communicated in a local context; VTV’s identity does not only reflect news credibility, it mirrors the culture and multi-faceted sensibilities of Vietnam.
With that in mind, me and my team brainstormed a series of works to reframe program’s identity, and catapult them onto the world stage of broadcast journalism.
Every design element was kept versatile for any content, and critically aligned to VTV’s mission – from the logo to all on-screen graphics, as well as art direction and lighting effects at the news desk.
This was one of the many projects that required deep regional knowledge communicated in a local context; VTV’s identity does not only reflect news credibility, it mirrors the culture and multi-faceted sensibilities of Vietnam.
The application
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Sebastian & his baby, Brandon
Home | All projects | Sebmagine
Meet Sebastian, a creative feline who loves telling stories through 360 experiences, visually and conceptually. After obsessing over digital and print designs for three years at LASALLE, College of the Arts, he found his ultimate playground in the world of advertising and design, where endless possibilities await him. With an impressive client list that includes big brands like Singtel, Canon, Laneige, Unilever, and HSBC, Sebastian has proven himself to be a master of his craft.
Meet Sebastian, a creative feline who loves telling stories through 360 experiences, visually and conceptually. After obsessing over digital and print designs for three years at LASALLE, College of the Arts, he found his ultimate playground in the world of advertising and design, where endless possibilities await him. With an impressive client list that includes big brands like Singtel, Canon, Laneige, Unilever, and HSBC, Sebastian has proven himself to be a master of his craft.
When he's not busy crafting his next masterpiece, you might catch him bouncing on a trampoline or furiously cycling in a spinning studio. And of course, he loves nothing more than a good story, no matter the form it takes, whether it's through food, music, movies, fashion, or even a well-designed workout session.
Achivements
Gold / Markies Awards / Best Experiential Marketing
Gold / L&E Awards / Best Use of Relationship Marketing B2B
Gold / L&E Awards / Best Use of Technology
Silver / Markies Awards / Most Creative – B2B Marketing
Bronze / Markies Awards / Most Creative - Communication / PR
[Singtel 5G(SA): Making The Future A Reality]
Gold / Markies Awards / Content Marketing
Gold / L&E Awards / Best Use of Integrated Media
Silver / L&E Awards / Best Use of Experiential and Live Marketing
Bronze / Markies Awards / Most Creative - Integrated Media
[Power Up with Singtel 5G]
_
2021
Gold / Markies Awards / Most Creative – Specific Audience
Silver / L&E Awards / Best Engagement Strategy - Specific Audience
[Singtel Seniors Go Digital]
Silver / L&E Awards / Best Use of Integrated Media
Bronze / Markies Awards / Most Creative – Integrated Media
[Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel]
2023
Gold / Markies Awards / Best Experiential Marketing
[Singtel 5G Powers All You Love, Everywhere]
_2022
Gold / L&E Awards / Best Use of Relationship Marketing B2B
Gold / L&E Awards / Best Use of Technology
Silver / Markies Awards / Most Creative – B2B Marketing
Bronze / Markies Awards / Most Creative - Communication / PR
[Singtel 5G(SA): Making The Future A Reality]
Gold / Markies Awards / Content Marketing
Gold / L&E Awards / Best Use of Integrated Media
Silver / L&E Awards / Best Use of Experiential and Live Marketing
Bronze / Markies Awards / Most Creative - Integrated Media
[Power Up with Singtel 5G]
_2021
Gold / Markies Awards / Most Creative – Specific Audience
Silver / L&E Awards / Best Engagement Strategy - Specific Audience
[Singtel Seniors Go Digital]
Silver / L&E Awards / Best Use of Integrated Media
Bronze / Markies Awards / Most Creative – Integrated Media